Corporate Profile


The company was started in 1981. During the 1980s, all sectors of the economies in GCC countries started experiencing fast growth. The beauty industry also started growing and it was our endeavor to meet the demands of the industry. Over the years we have strived to strengthen our organization to expand throughout the region.

With our office and warehouse in Dubai, our dedicated team ensures that our varied high quality products are delivered to all our customers throughout the region.

Our goal is to continuously strive to become a total beauty solutions supplier. For us relationships made with leading Professionals,beauty salons ,spas,hairdressing salons,pharmacies.

To stay in the forefront of trends in the beauty industry we have ongoing agenda of participation in international and regional trade shows.

We also believe that to improve Professionalism of our team and our esteemed customers continuous training is necessary. We conduct training workshops. We arrange Professional and product experts from Europe, US and other product manufacturers to train our customers in Dubai.

The Middle East and Africa (MEA) will be the fastest-growing region in beauty and personal care products over the next five years, The MEA’s $25.4 billion (Dh93.21 billion) market will grow by 6.4 per cent a year over the next five years. As compared to that globally, the sector is expected to grow 3 per cent a year.

Our company looks forward to catering to key trends in the beauty sector which include natural products, personalised products and services, reinvention and halal products. The future success has to be in line with being caring for environment. We support environment friendly and Green products.

We always welcome new partners to establish beneficial relations with leading international producers, retail centers, wholesale dealers of beauty and hair care products.